Recently there has been a spate of very sad, and ultimately defeatist articles decrying the “death of photography”. We have no shortage of examples. Seriously. In all their pain and detailed examples of how the art and business of photography have been “ruined” (their words), I can find little to no examples of the basic, most important reason that photographers are falling behind.
And that is;
Photographers are wildly devotedly, happily, and ecstatically in LOVE with the processes of photography. Like any devoted partner, they see the relationship as sacrosanct and the most important in their lives. And they are totally 100% wrong to be so. At least wrong in the exclusion of understanding what it means to love the process without acknowledging it’s personal nature. Photography is a process, plain and simple. Romanticizing it makes it more difficult to change, to adapt to new rules, and to find solutions that are not instantly visible. While they are deeply committed to and in love with the process of photography, their clients are simply… not. We call that a disconnect. And a shame. Let me give some examples.
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