A guy that started his career without even having a portfolio wants you to know what he finds important to consider when it comes to market your work. After I published “What is decisive in a photographer’s career?” I got quite a few comments in a couple of Linkedin groups. In my article I pointed out how opportunities, more than technical skills, creativity or experience, are a key factor to determine success. Someone suggested me to change the wording from ‘opportunities’ to ‘marketing’, because good marketing generates opportunities and, more often than not, photographers seems to lack that very skill.I totally agree with the fact that effective marketing is essential, but my focus was on something slightly different. What I was trying to underline was precisely the importance of opportunities. And, actually, I believe that marketing doesn’t necessarily replace opportunities.
First of all, what is an opportunity? According with the dictionary, the word “opportunity” means:1. an appropriate or favorable time or occasion
About the Author
About the Author
Enzo dal Verme is an Italian portrait photographer based in Milan. He’s been in the photographic industry for over 15 years and had his work featured in various magazines like Vanity Fair, l’Uomo Vogue, Vogue Sport, Glamour and many others. If you would like to see more of his work, visit his website and follow him on Twitter. If you prefer paper to digital formats, you can read his book Storytelling for Photojournalists. This article was also published here and shared with permission.
