Looks like July will be exciting for Sony shooters, at least in terms of third-party lenses. After Tamron’s announcement, it seems that Sigma is also about to launch something new. It’s not just one Sony FE lens, but four of them: two zooms and two primes. They include 35mm f/1.2, 45mm f/2.8, 12-24mm f/2.8, and 24-70mm f/2.8, and they are reportedly coming later this month. The report comes from Sony Alpha Rumors, although the primary source isn’t known....

There are times when your gear absolutely needs an upgrade. But there are those other times when you think upgrading will make you a better photographer or a happier person – but it won’t. In this video, Rafael Ludwig discusses why we should “get off the hedonic treadmill” and stop upgrading our gear all the time, and how new gear won’t make us any happier or any better at photography....

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If there’s one certainty when it comes to shooting video, it’s that at some point, you’ll want to pick up an external monitor of some kind. One big problem that many of them have, though, is that they can be quite difficult to see outdoors when it’s bright. I’ve tried a few from different brands over the years, but when it comes to bang for your buck, one company that’s pretty tough to beat is Feelworld....

The long-awaited 2020 2021 Olympic Games in Tokyo have begun. And as usual, the camera companies are there, too. Back in 2016, we got to take a look inside both the Nikon and Canon gear storage to see what they had available for NPS and CPS shooters at the Rio Olympics. Now, we have a chance to see what Nikon’s brought to Tokyo, courtesy of Vincent Kalut. Sure, it’s cool to just look at pictures of a room full of gear, but I think a look inside the Nikon camp at this year’s Olympics is quite revealing....