Well, the rumors were true: the Fujifilm XF 50mm f/1 R WR has just been officially announced. It’s the fastest Fujifilm’s lens, and it’s been rumored and announced for quite a while now. So, let’s dive in and finally see in more detail what it has to offer. The Fujifilm XF 50mm f/1 R WR is designed for APS-C X-mount mirrorless cameras, giving you 76mm equivalent focal length. Apparently, its most prominent feature is the super-wide maximum aperture of f/1....

Photography is an expensive hobby even if you only buy the stuff you absolutely need. And like in any other industry, there are things that make you spend even more on completely unnecessary things. In this video, Marc Newton of The School of Photography talks about the four most common rip-offs that are present in the world of photography. He teaches you to avoid them to save yourself some money, but also what to focus on instead....

The company that brought us such amazing sequences as Jean Claude-Van Damme’s “Epic Split” and Super Bowl 2014’s Jaguar – Rendevous commercial seem like the perfect people to need a vehicle like this. As one didn’t already exist, they built their own. London based, The Mill recently announced the Blackbird, a vehicle that can transform in length and width to match any car commercially available (and probably most of those that aren’t)....

Shooting raw or not shooting raw is probably not even questionable for most photographers. But if you’re for any reason still shooting JPG, this example could finally make you change it. What’s more, it shows why the high dynamic range is important, and what you can achieve just from editing a single RAW file. Photographer Daniel Plucinski captured the total solar eclipse on Monday and retrieved an incredible amount of details from a single underexposed shot....

With the influx of new cameras these days capable of shooting 120fps and even faster, it’s natural that many of us acquiring such a camera will want to have a play with it and see just how it performs and how our footage looks. A lot of people complain about certain cameras that can shoot 120fps overheating, but is it really that big a deal? Are you going to be shooting 4K 120fps all day?...